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Meet the Founder
There’s a Japanese word I’ve always loved: Ikigai. It means “reason for being.”
It’s the intersection of four simple but powerful questions:
What do you love?
What are you good at?
What does the world need?
What can you be paid for?
When those four meet, you find purpose.
But to explain how I found mine, we need to go back to the beginning.
The Journey
My career didn’t start in recruitment. I had the privilege of working with global FMCG giants like Unilever and Barilla, across Italy and the UK. It was fast-paced, marketing-driven, performance-oriented. I learned discipline, strategy, execution. I learned how large organizations think.
Then I moved to Australia, where I co-founded an organic food business. That experience taught me more than any corporate role ever could — about entrepreneurship, resilience, relationships, and the human side of business.
Over time, my roles became broader. Strategy. Sales. General management. Leadership.
When I returned to Europe, I led the Spanish branch of an Italian multinational for five years.
Later, I launched and scaled a Swedish tech startup across Italy and Spain. That chapter immersed me in the startup ecosystem — apps, user acquisition, performance marketing, influencer strategy. High growth. High pressure. High learning.
For 20 years, my career was diverse, dynamic, and deeply fulfilling.
But eventually, I paused. I asked myself: what’s next?
I reflected on my skills. On what energized me. On what I naturally gravitated toward. On what the market genuinely needs.
And slowly, the answer became clear: recruitment.
Recruitment had quietly followed me for years. Fifteen years ago, while living in Melbourne, I nearly stepped into the industry. Instead, I chose another entrepreneurial path. But the seed was planted.
What always fascinated me was the matchmaking element. Even informally, I loved connecting friends and colleagues to opportunities within my network. Seeing someone land a role that changed their trajectory gave me real joy. As a manager and entrepreneur, I always enjoyed interviewing — not just assessing CVs, but understanding the person behind them. Their motivations. Their fears. Their potential.
I’ve always been deeply curious about people. Psychology. Sociology. Personal growth. The human mind. What drives us. What holds us back. What makes us thrive.
And then there’s something else I’ve come to recognize about myself: I love finding diamonds in the rough. I’ve applied this instinct in real estate projects, spotting properties others overlooked. I’ve used it helping friends and family find the right home. I see potential where others might not look long enough.
Recruitment is no different.
It’s about seeing beyond the obvious. Beyond job titles. Beyond polished interviews. It’s about identifying alignment — between ambition and opportunity, between company culture and human character.
My Ikigai
So here I am. After two decades across industries, countries, corporate environments, startups, and entrepreneurship — after a long professional journey and an even deeper introspective one — my Ikigai brought me here.
To recruitment. But not the transactional kind. A different kind of recruitment. One rooted in real-life business experience. One driven by genuine passion. One focused on long-term relationships, not short-term placements. One built on deep understanding of what companies truly need — and what candidates truly aspire to become.
Recruitment, to me, is coaching. It’s partnership. It’s human connection. Because behind every CV is a story.
And behind every company is a vision. My role is to bring the right stories and the right visions together.
And that, for me, is purpose.